Ukwanda korhwebo lwe-elektroniki kunye norhwebo lwe-elektroniki oluwela imida luvule indawo entsha yophuhliso kwimarike yoomatshini bephepha langasese. Ukulula kunye nobubanzi beendlela zokuthengisa kwi-intanethi kuphule imida yeendawo zemodeli zentengiso zendabuko, okuvumela iinkampani zemveliso yephepha langasese ukuba zikhawuleze zithengise iimveliso zazo kwimarike yehlabathi.
Ukwanda kweemarike ezisakhulayo lithuba lophuhliso elingenakuphikiswa kwishishini loomatshini bephepha langasese. Kwimimandla efana neIndiya neAfrika, ngophuhliso olukhawulezayo loqoqosho kunye nophuculo olukhulu kwimigangatho yokuphila yabemi, imfuno yemarike yephepha langasese ibonisa umkhwa wokukhula ngokukhawuleza. Abathengi kwezi ndawo bayandisa kancinci kancinci iimfuno zabo zomgangatho kunye nohlobo lwephepha langasese, betshintsha ukusuka ekuhlangabezaneni neemfuno ezisisiseko ukuya ekulandeleni iimfuno ezahlukeneyo ezifana nentuthuzelo, impilo, kunye nokukhuselwa kokusingqongileyo. Oku kwenza kube yimfuneko kumashishini asekuhlaleni okuvelisa iphepha langasese ukuba angenise izixhobo zoomatshini bephepha eziphambili ukuphucula amandla emveliso kunye nomgangatho wemveliso, kwaye azivumelanise notshintsho olukhawulezayo kwimarike. Ngokwedatha efanelekileyo, izinga lokukhula konyaka lemarike yephepha langasese laseIndiya kulindeleke ukuba lifikelele kwi-15% -20% kwiminyaka ezayo, kwaye izinga lokukhula eAfrika nalo liya kuhlala limalunga ne-10% -15%. Indawo enkulu kangaka yokukhula kwemarike ibonelela ngenqanaba elibanzi lophuhliso kumashishini oomatshini bephepha langasese.
Kwinkqubela phambili yexesha elizayo, amashishini kufuneka ahambisane neendlela zemarike, andise utyalo-mali kuphando nophuhliso lwetekhnoloji, aphucule umgangatho wemveliso kunye nokusebenza kokusingqongileyo, andise iindlela zemarike, kwaye agqame kukhuphiswano olukhulu lwemarike.
Ixesha leposi: Februwari-14-2025