Ukunyuka kwe-e-commerce kunye ne-e-commerce ewela umda kuye kwavula indawo entsha yokuphuhlisa imarike yomatshini wephepha langasese. Ukulungeleka kunye nobubanzi bamajelo okuthengisa kwi-intanethi kuye kwaphula imida yejografi yeemodeli zentengiso yemveli, okwenza ukuba iinkampani zokuvelisa amaphepha ezindlu zangasese zikwazi ukukhuthaza iimveliso zazo kwimarike yehlabathi.
Ukunyuka kweemarike ezikhulayo lithuba lophuhliso elingenakuphikiswa kushishino lomatshini wezindlu zangasese. Kwimimandla efana neIndiya kunye neAfrika, ngophuhliso olukhawulezayo loqoqosho kunye nokuphuculwa okubonakalayo kwimigangatho yokuphila yabahlali, imfuno yentengiso yephepha langasese ibonisa ukukhula okukhawulezayo. Abathengi kule mimandla ngokuthe ngcembe bakhulisa iimfuno zabo zomgangatho kunye nokwahluka kwephepha lezindlu zangasese, besuka ekufezekiseni iimfuno ezisisiseko ukuya ekulandeleni iimfuno ezahlukahlukeneyo ezifana nobutofotofo, impilo, kunye nokukhuselwa kwendalo. Oku kwenza ukuba kungxamisekile ukuba amashishini okuvelisa amaphepha ezindlu zangasese asekuhlaleni azise izixhobo zoomatshini bephepha abaphambili ukuphucula umthamo wemveliso kunye nomgangatho wemveliso, kunye nokulungelelanisa utshintsho olukhawulezayo kwimarike. Ngokweenkcukacha ezifanelekileyo, izinga lokukhula lonyaka kwimarike yamaphepha ezindlu zangasese zaseIndiya kulindeleke ukuba lifike kwi-15% -20% kwiminyaka ezayo, kwaye izinga lokukhula e-Afrika nalo liya kuhlala limalunga ne-10% -15%. Indawo enkulu kangaka yokukhula kwemarike ibonelela ngenqanaba elibanzi lophuhliso kumashishini omatshini wephepha langasese.
Kuphuhliso lwexesha elizayo, amashishini kufuneka ahambelane neentsingiselo zemarike, andise utyalo-mali kuphando lweteknoloji nophuhliso, aphucule umgangatho wemveliso kunye nokusebenza kokusingqongileyo, andise amajelo emarike, kwaye agqame kukhuphiswano oluqatha lwemalike.
Ixesha lokuposa: Feb-14-2025